Good sites need good writing
Tuesday, September 12, 2006
Sounds obvious, right? But you’d be amazed how many clients are happy to stump up for programming and graphic design, but won’t pay even for an edit to their dodgy copy - which is, after all, what people are coming to their site for in the first place.
My latest article for iQ Content (and the Marketing Institute of Ireland’s print newsletter) gives a couple of examples of good and bad writing:
When organisations plan websites, they usually spend most of their time working out the required features and the design - what the site does and how it looks.
But what they often fail to focus on is what they actually say on the site. This is a critical mistake, as good writing sets the tone for a good website.